IDENTITY/ MOTTO/ SHORT DESCRIPTION OF THE FACULTY:

Identity: Fostering leadership and innovation in business through interdisciplinary collaboration, moral resilience, and ethical decision-making.

Distinctive Identity: Shinawatra University is an international university that prioritizes research and lifelong learning.

VISION:

To empower graduates with adaptable skills, leadership, and ethical values for success in the evolving economy challenges, fostering lifelong learning and holistic well-being.

MISSION:

1. Conducting Education: Provide undergraduate and graduate education and produce management graduates who excel and are committed to lifelong learning.
2. Research and Innovation: Conduct research and create works that lead to academic excellence and managerial success.
3. Promoting Academic Activities: Support and promote activities related to academic disciplines that benefit the public and provide academic services in areas where the faculty has expertise, meeting the country’s needs.
4. Promoting Cultural Heritage: Promote, disseminate, and preserve Thai culture, including learning about

          international cultures.

GOALS:

1. To Produce Graduates: To develop graduates, postgraduates, and doctoral graduates with knowledge and skills in management, along with ethical values and research abilities to create knowledge that benefits themselves and society.
2. To Conduct Relevant Research: To undertake research aimed at seeking new knowledge suitable for the societal environment.
3. To Provide Academic Services: To offer academic services in fields of expertise to the public.
4. To Preserve and Promote Culture: To engage in cultural preservation, application, and dissemination, fostering appreciation for both Thai and international cultures.