BBA (Bachelor of Business Administration)

Overview

The Bachelor of Business Administration (BBA) program develops the student’s skills in research, problem solving and communication. A key element is the emphasis on critical thinking, ethical behavior, and professional and technical skills. Focus is on leadership development and management practices, and on creating design solutions that look to the environment, culture and needs of users.

Why study this programme.

Entry Requirements

Graduated from high school or equivalent

Specific Requirements

None

Intakes

August / January

Duration

4 Years

Career Prospects

General business manager
Entrepreneur
Business development manager
Sales manager
Marketing manager
Operations manager
Project manager
Small business owner
Management trainee

Programme Structure (year 1)

Fundamental English
Microeconomics
Cultural Diversity
Principles of Marketing
Principles of Management
Principle of Finance
English for Academic Writing
English for Academic Study
Thinking and Decision Making
Macroeconomics
Human Resource Management
Entrepreneurship

Programme Structure (year 2)

English for Public Speaking
English for Writing Academic Article
Life and Work Management
Financial Accounting
Production and Operation Management
Leadership
English for Presentations
Information and Communication
Technologies
International Business
Quantitative Analysis Technique
Organization behavior

Programme Structure (year 3)

Consumer Behavior
Sale Management
Service Marketing
Retail management
Business Research Methods
Digital Marketing
International Marketing
Business Law
Marketing Research

Programme Structure (year 4)

Strategic Management
Integration marketing communication
Marketing Project 1
Marketing Project 2
Internship

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